About Taylor Chang Babaian

     I have always looked forward to turning 50. Probably because I never saw myself living past 40. I've had a beautiful yet challenging life and I'm learning more and more that that will never change.  As I celebrate the BIG 5-O, my hope is to be surrounded by beautiful women who inspire each other. 

     Thank you for being a part of the journey and I look forward to all of us discovering our Beauty & Seoul.

     Taylor Chang-Babaian started her career as a celebrity makeup artist. During her two decades in the beauty industry, she has worked as an educator, on camera talent, as well as a consultant for multiple Fortune 500 cosmetic companies. Taylor has authored three beauty and wellness books with Penguin Random House, which has earned her multiple accolades including being labeled “A Makeup Artist with G.P.S.,” by The New York Times as well as being named author of one of the “The Best Beauty Books,” from Harper’s Bazaar. Her Korean press features include Allure Korea, Harper’s Bazaar Korea, The Korea Times and Joongang Ilbo.

     Taylor founded Kre-at Beauty, a prestige cosmetic line, which was sold at Barney’s New York nationwide. The product debuted on their spring catalog cover and was met with critical success including, #1 product in the Wall Street Journal “Holiday Gift Guide,” and earned her an Elle Magazine “Genius Award.” After twenty years working in multiple facets of the beauty industry, she returned to school to understand the “Why.” At 44 years old, she earned her Bachelor of Arts from UCLA and graduated Magna Cum Laude with Departmental and College Honors. As a Lemelson research scholar, she conducted a two-year study on the economics of plastic surgery in South Korea, which was awarded multiple research grants. 

    Taylor earned her MBA from UCLA Anderson School of Management with specializations in marketing and entrepreneurship. Her current project, Skin Posi is a skincare assistant that helps users apply products in the correct order in real time.